However, companies that genuinely want to reach their customers in the right place at the right time have included WhatsApp in their channel selections. WhatsApp outperforms other well-known chat apps in popularity, yet many companies still focus their communications and presence on other channels. In this blog post we will share five reasons why your business should also use WhatsApp to communicate. Naturally, businesses have caught onto this trend and recognize this message platform as a hotspot for business opportunities. Around 100B messages are sent across WhatsApp, Messenger, and Instagram Direct daily. WhatsApp has quickly become one of the most popular chat platforms in the world, with over 2 billion active users across 180 countries.
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